Jordan Brand

My most recent role. Brand Creative Narrative Lead. What does this mean?

Glad you asked... Everything that was consumer facing, be it product launches, creative content or paid media I was tasked with making sure it made sense from a brand voice perspective- this ranged from creative, platforms used, paid media approaches and more.

This role involved a lot of strategy work, using insights, a high level of attention to detail, creative thinking and a whole LOT of teamwork.

Luka Doncic Homecoming

A three-part video series was released to coincide with global NBA superstar Luka Doncic returning to Slovenia as well as the release of his Jordan signature shoe, Luka 1. A small team flew out to Ljubljana to oversee the shoot, to ensure the narrative was concurrent with the brand positioning.

Future Forward

First ever collaborative event from Nike and Jordan was in honour of Black History Month in October 2022. I worked with the Nike team to decide what stories we would amplify on our owned platforms (app + website) as well as what local and global talent would resonate with the core consumer.

Quai 54 - Brand Voice

Quai 54 is the biggest streetball tournament in the world, which takes place in the middle of the Parisian summer.

I worked very closely with the team Global team (based in Portland, USA) to land the brand message of 'Family' across four rich yet quirky shorts released on YouTube and IG.

Zone 23 - Jordan x TFL Collab

A first ever collaborative collection made to pay homage to Londoners who are always on the go.

The title is a reference to travel zones, basketball as well as the great man (MJ) himself.