adidas

For almost a decade, I was with the house that Dassler built. Leaving London to work in Amsterdam was quite the jump, but my role as a creative copywriter was worth it and then some. Worked on different categories such as Originals, Football & Cycling, big commercial projects such a Back 2 School, customisation and Yeezy. You name it, I probably did it and as well as a bunch of other stuff.

adidas Originals NYC Scavenger Hunt

One of the most unconventional product releases in recent years, saw an old skool adidas model sold only to NYC residents with a colourway inspired by the five boroughs.

How to get them? Bots couldn’t help you on this one, you had to meet with one of the five sneaker influencers the brand partnered with for this hyper-local drop.

The classic shoe sported an NFC chip which had to be scanned by a smartphone, which would then lead you on an online marketplace.

Old skool meets new technology and super limited kicks. Everyone’s a winner with that approach.

On this one my, I took care of script-writing, interviewing talent, and crafting the whole copy journey for all involved, talent, consumers and the e-commerce platform which we used.

CONFIRMED App TOV Ideation

The sneaker-app CONFIRMED was making a comeback in 2020 to house all the 3-stripes heat. I was involved in writing articles when the app went live but I really got loved in when we were cooking up crazy ideas for potential out of home advertisements.

Velosamba

After some years away from the cycling sector, adidas returned with a racing shoe that could be worn on the bike as well off it. Yes, you could actually stroll around the city on foot and when it was time to race, all you had to click in with the the sole. Easy as riding a...

FIFA World Cup Personalisation Copy

A fun project from kick-off to full-time. I was tasked with crafting copy of the full user journeys of personalisation, from website to CRM to social media platforms.